“The camera you carry is as important as the images you make”
No, it isn’t. It just isn’t. The camera you carry, the lens you use, the filter, the film, the software you use… are all utterly secondary.
The image is everything.
Bobbi Lane’s quote below shows that she at least understands. But the tag line on this ad campaign is just too awful to ignore.
Das Haus von Ruh 